Yerba mate, a popular tea-like beverage originating in South America, has long been lauded for its gentle caffeine content that gives drinkers a boost without causing them to crash or become jittery later in the day.
Without any added ingredients, yerba mate tea can taste overly bitter or strong to some people, however, hindering its accessibility. Some instant yerba mate mixes do a good job of covering up this bitterness, but they often do so with sugar or other unhealthy ingredients that counteract the drink’s health benefits, largely defeating the point of drinking it in the first place. Fortunately, there is one yerba mate brand whose mixes are both healthy and tasty: Yerba Magic.
Yerba Mate Caffeine: Why the Founders Needed a Cleaner Drink
Yerba Magic wasn’t created to cash in on a certain target audience, but rather to address real issues that the founders themselves wanted to solve. Colin and Hanna Fiala Prieto, the people behind Yerba Magic, founded the company as a response to autoimmune challenges and a lack of clean energy options they themselves faced.
Hanna’s health struggles made common energy drinks like coffee unfeasible since they often caused her symptoms to flare up. This issue was further exacerbated by the lack of clean, reliable energy alternatives that tasted good while still retaining some health benefits. She and Colin decided to turn to yerba mate soon thereafter, as the drink was able to keep them energized without making them feel worse off for it.
To further enhance yerba mate’s natural health benefits, they mixed yerba mate into a drink powder that also includes prebiotics, probiotics, and nootropics from ingredients like Lion’s Mane mushrooms and L-theanine, an amino acid commonly found in tea that is said to help with focus.
Best Tea for Energy: The Unique Yerba Magic Formulation
Given how crowded the energy drink market is, it can be difficult to stand out in a meaningful way. Despite that challenge, Yerba Magic differentiates itself in both formulation and functionality.
Yerba Magic’s blend of ingredients is designed to promote brain clarity and support memory and gut health, all without incorporating sugar or artificial ingredients that can sometimes cause unpleasant side effects.
Yerba Magic was also made to be easy to prepare and enjoy. Like most teas, traditional yerba mate requires drinkers to brew hot water before adding it to the mix, and while some people can afford to take the time to do so, others can’t. To speed up the mixing process, Yerba Magic comes in the form of an instant powder that’s as easy to use as adding a scoop to a cup of water before stirring it to completion.
Where to Buy Yerba Mate Tea: The Brand’s Growing Popularity
While perhaps not as ubiquitous as coffee, Yerba Magic currently maintains strong popularity on prominent e-commerce shops and social media sites. The brand recently reached over 500M impressions year-to-date on social media alone, showcasing its rapid approach toward becoming a household name in the U.S.
This popularity also shows that Yerba Magic doesn’t cater to highly niche audiences; it appeals to just about anyone who wants a good-tasting energy alternative that doesn’t make them feel worse than they did before drinking it. Yerba Magic’s success has also exposed more people to the notion of yerba mate energy drinks, bringing tradition and modern health to diverse wellness communities.
Quality energy drinks that taste great and help people feel good were once reserved exclusively for health aficionados who had the resources to get them, but those barriers have since been lifted. Through Yerba Magic, people now have access to a clean source of energy that gently lifts them up throughout their day rather than causing them to soar through highs and crash into lows.